Elishema Fishman
Senior UX/Product Designer

Hi, I'm Elishema

I'm a UX and product designer with 18 years of experience across cloud computing, enterprise SaaS, and developer tools. I thrive when solving complex problems, collaborating with stakeholders and users to understand a problem space deeply, then zooming out to connect the details to larger product strategy.

I work across the full design process: strategy, systems thinking, research, and execution. I'm comfortable working close to the development layer, from design systems implementation to design-to-dev handoff. AI tooling is now central to how I work, including Claude Code with Figma Console MCP to build design system components directly so I can move from concept to production-ready specs faster.

Elishema's super power is her ability to shift between macro and micro level detail in a very complex domain. I've seen her juggle a variety of product areas with ease, a critical eye, and an eagerness to drive direction.

AWS colleague

My Design Philosophy

I believe that great design is invisible. It should feel so intuitive and natural that users don't even notice it. My work is guided by three core principles:

User-Centered

I start with deep user understanding and carry that empathy through every stage of design.

Systematic

I create cohesive experiences by designing within thoughtful, scalable systems.

Impact-Driven

Success for me means delivering measurable outcomes while continuously improving.

My Toolkit

FigmaMiroClaude CodeVisual DesignDesign StrategyPrototypingUser ResearchDesign SystemsAccessibilityInformation architectureData-driven insightsDesign ThinkingUsability Testing