Commerce pages – REI iPad App

My role:
» User Flow
» Sketching
» Wireframes
» Built prototype
» Usability testing


Worked with:
» Visual design
» Copywriter
» iOS developers
» Backend developers

Design and usability testing of shopping functionality for REI iPad app.

In 2013, I worked with the mobile scrum team at REI to design and develop a tablet app for iPad. I led the design of the information architecture, and partnered with a visual designer to design the flow and every screen in the app. The screens shown below are a selection of those I created to support shopping functionality within the app.

I also led, the user research efforts for the app, conducting multiple rounds of interviews and usability testing to inform design iterations. See the winning version of the interactive prototype.  (Interactive features: select camp & hike gear from the first screen, then choose tents & Shelters, then open the brands menu and select Big Agnes & REI, then open Sleep capacity and select 3 people. Best viewed on an iPad.)